Setting targets 2

Once you’ve decided which categories, or demographics, you’re using, you then need to work out how to set the targets for each category.

1. Use trusted sources. Ideally, use official census data. Where the census doesn’t cover a category (such as attitudinal questions), find the most trusted source available.

2. Justify deviations. Sometimes, you might want to over-represent a community. Be clear about why you’ve made that decision - are they disproportionately affected? Is there a historical or cultural safety reason?

3. Be transparent. Make public how targets were set, and why. Also, be clear from the start that you might not hit all the targets - participation is voluntary, so we do the best we can with the people who register.